Zach Schrier is a startup founder with a passion for Adtech, cloud infra, & AI
Zach Schrier is a startup founder with a passion for Adtech & AI.
Up until recently, I didn't. Infamous Silicon Valley founders & investors that I admire are fanatical about data. Fully submerged in the chaos of young startups, it was always impossible for me to prioritize. I remember thinking, "just wait until we finish this next feature, then we'll be more stable and
As I documented thoroughly in a previous post of mine, I hold the firm belief that great marketing can barely be noticed. It’s synonymous with content - serving itself exactly where and when people are ready to consume it. With the sole exception of content marketing, this means figuring
Recently, Andrew Chen of venture capital firm Andreessen Horowitz self-described a blaring, but commonly overlooked problem in the rapidly growing world of digital advertising: ‘The Law of Shitty Clickthroughs’. Chen documented that throughout history, novelty has served as a predictive attribute for the performance of advertisements. As brands scale their